Weightshift / Design, Development, Content & Ideation

Half Acre Cycling is a USAC-licensed domestic cycling team based in Chicago. I co-founded and co-manage the team alongside a tight knit group of friends. In 2009, the team grew from 28 racers to 40. We are a developmental team focused on doing well for our various sponsors but having fun at the same time. I also serve as the designer for the team and have created associated graphics, print collateral, team uniforms and the website since the team was started. The original Half Acre logo was designed by Sasha Barr of This is the New Year, a stellar designer out of Seattle. It’s been a pleasure extending the brand and identity.

Client

Half Acre Cycling

Website

halfacrecycling.org