I tweeted yesterday:
I know some are hatin’ on the new @instagram, but I love the subtle new filters. More finesse, less overwrought forcefulness.
I get excited whenever there’s an update to the app, especially when there are new filters. Since I started using Instragram, I’ve longed for a set of filters that did more with less. As an avid photographer (don’t call me a purist per se), I like to preserve the original spirit of a moment, and the new filters produced in collaboration with Cole Rise have a far more subtle approach while providing clarity and conciseness. It also may be a matter of taste, though — I found some of the original filters heavy-handed and too processed, which led me never to use some of them at all. And so, I’m supportive of the new updates.
The new update to Instagram? Subtle, classy and great.
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