I tweeted yesterday:
I know some are hatin’ on the new @instagram, but I love the subtle new filters. More finesse, less overwrought forcefulness.
I get excited whenever there’s an update to the app, especially when there are new filters. Since I started using Instragram, I’ve longed for a set of filters that did more with less. As an avid photographer (don’t call me a purist per se), I like to preserve the original spirit of a moment, and the new filters produced in collaboration with Cole Rise have a far more subtle approach while providing clarity and conciseness. It also may be a matter of taste, though — I found some of the original filters heavy-handed and too processed, which led me never to use some of them at all. And so, I’m supportive of the new updates.