SXSW From the Gut

SXSW starts at the end of the week, and Phil Coffman, Bill Couch, Laurel Hechanova, Jane Leibrock and I have the pleasure of presenting a panel of unusual format on Design from the Gut: Dangerous or Differentiator?

On Friday, March 9, at 3:30 p.m., we’ll be convening in Ballroom BC at the Austin Convention Center. It may the first panel of the conference for some, and we’re planning to have a warm, friendly and, hopefully, exciting structure to this all.

First things first: after a discussion with the group, Bill Couch volunteered to build a little (though it really isn’t) website for us, where, as of today, right now, we’ll be taking questions in advance of the panel.

How does it work?

In Advance

  1. Post a question via Twitter to @dftg, our official account.
  2. Browse questions and favourite ones you like.
  3. The top favorited questions will appear in the “Top Picks” column.

Day Of

  1. During the panel, we’ll be taking questions live via the site as well. We’ll incorporate them during the panel, and you’ll also be able to post follow-up questions during the discussion of a current question if it’s related or fits in.
  2. Questions that we answer will be shown on-screen during the panel. This will be a little different than the main site. You’ll see it if you’re an attendee.

Our main intention is to get you involved from the start. It’s also a great way to get involved if you can’t attend our session. There’s more to the format of our panel, but we’re going to save some of the fun for those attending.

For a more in-depth, behind-the-scenes look at how the site came about, you should read Bill’s excellent post about how he made this crazy, wonderful thing.

Otherwise, check out DesignFromTheGut.com and post questions to @dftg.

Hope to see you in Austin!


Hi. You can or work with us. We're based in San Francisco.


Say Hello

Drop us a line via email:

Work With Us

If you’d like to work with us, complete the Project Inquiry.

San Francisco

7 Hallam St. #2A
San Francisco, CA 94103


We don't have any positions.
Thanks for looking.