04.16.09
Patagonia: Ironclad and Going Strong
I’ve long subscribed to the philosophy that my father instilled in me long ago, when I was brash and I wanted more, more, more: “You buy one good thing and you buy it once.” The principle has stayed with me, not always, but most of the time. I tend to study potential purchases and brands based on quality, longevity, usefulness and what sort of life the product will have and how long it may stay in my possession. Usually, this means you pay more for the product but how much more content are you when you got what you really wanted rather than the knockoff, imitator or cheaper version that you know you’ll be more likely to throw out, pass on or abuse? With higher quality, scarcer quantity and generally that higher price tag, comes a responsibility and cherishing of the product or service. You pay for what you get, yes?
