01.26.10
Notes on Evolving
Sparing a long and convoluted entry yesterday, I thought I’d follow up with some design and technical notes on the redesign and new branding.
10.22.09
Two Great Tastes That Go Together ATMO*
My two sides (and obsessions) sometimes meet in interesting ways and the following photo is no exception. One of the best, if not the best and a living legend in the framebuilding business, Richard Sachs (whose own painstaking detail makes him a designer, builder and artisan of the highest craft) and House Industries (whose typefaces have inspired me ever since I started down the path of becoming a designer) are now together. For the 2009 season, Sachs’ cyclocross team is being partly sponsored by House Industries this year. And the pairing couldn’t be better. I learnt about House coming on board earlier this year and I couldn’t have been more excited.
The photo: Richard Sachs (and his wife) in a House Industries Full Zip trainer, merino wool, natch. Photo from Rich Roat at House’s Show and Tell blog.
*ATMO is Sachs’ calling card. It stands for According To My Opinion.
