Designing a new home for the leaders in creative tools.
The redesign of adobe.com was a significant effort by a bespoke team that we were fortunate to be a part of. It had been a number of years since adobe.com had seen a refresh. After redesigning the Adobe Typekit website alongside Ryan Carver and Jeffrey Veen, we teamed up again, along with a host of other excellent talent.
Our job? Overhaul the site from the ground up. The hurdles were daily and large, but with a systematic look at the major moving parts of the site, we concepted and developed a framework, providing a solid foundation for future efforts. The team and the challenges made for a rewarding project.
We started with the first impression — what did you see when you came to adobe.com? The homepage now showcases the users as well as the products and services themselves, in addition to announcements, promotions, and more.
Our work went deep, spanning the product, support, subscription pages, and more. The importance of developing a consistent system for exhibiting their products resulted in an infrastructure that can be easily applied and adapted across the creative suite.