We have a deep, deep love for Rdio at the studio. When the service first launched, it made complete sense to us — as music obsessives, our large libraries became unwieldy to migrate from computer to computer or computer to device.
In addition, we have mad respect for then Head of Design Wilson Miner and then Senior Designer Ryan Sims (now head of design at Rdio), and the opportunity to work with them and the Danish wunderkind Malthe Sigurdsson (then vice president of product) was an immediate yes.
Sigurdsson established the identity and mark for Rdio, and we were tasked with developing a brand language and guide around that.
Over a three-month period, we explored a range of concepts and ideas. There were many.
We began to hone in on one.
And then polished the heck out of them.
As part of our deliverables, we designed a guide that addressed how to treat the brand — everything from do’s and don'ts to colors to typography to how to employ the assets.
We also produced various collateral lock-ups, which were printed for employees and another was run as a United Pixelworkers T-shirt.
Long live Rdio!