Over the years, we’ve been fortunate to team up with Twitter on special media and political ventures that leverage and curate their data for various methods of digestion. We had the pleasure of driving alongside Isaac Hepworth, Craig Richards, Adam Sharp, Fred Graver, Doug Bowman and Josh Brewer during the course of these projects.
For the 2013 Oscars, with Fred Graver, Craig Richards and Twitter sentiment-analysis start-up Topsy (since acquired by Apple), we built a website that tracked and presented how Twitter users interacted with the Oscar contenders leading up to the awards show.
We created a responsive website with a custom web application that entwined data from Topsy and Twitter, presenting this information in assorted slice-and-dice manners. This work was an extension of the Twitter Political Index (below), but was customized for the particular Oscar dataset.
The Twitter Political Index
Leading up to the 2012 elections, we were put in touch with Adam Sharp to work on a bespoke website that employed Topsy’s data to produce a daily sentiment number. This number was in the form of a changing index that looked at how the main candidates, Barack Obama and Mitt Romney, were performing in the Twitter world.
The X-Factor Experience
We joined forces with Twitter Media and Mass Relevance, where we explored, conceived and constructed a tailored website around the first US edition of The X-Factor, the reality talent show from media mogul Simon Cowell. The site allowed you to vote for participants in real time from any device and to view the contestants’ timelines and topics.