An evolution of the personal site

About.me relaunched in early 2016 after more than half a year of close collaboration with their team to reconceptualize and revitalize the site.

From tackling the gamut of user interface and experience across the product itself to user onboarding, from branding to visual language — the result was a successful relaunch and fresh online homes for over 1 million freelancers and entrepreneurs. A couple of years later, we returned to assist with growth projects, and the company was happily acquired by Broadly in early 2019. We continue to consult with the team.