Product design, direction, and strategy

From 2016–2018, Naz worked for VSCO, first as a consultant, then going in-house as a senior product designer and becoming a founding member of the new product design team. Naz mentored other designers on the team, and he provided direction and strategic thinking across the product and exploratory future-forward discovery projects.

During his time there, he helped design and launch a number of projects. Notable among them were:

  • A major app redesign in the fall of 2016

  • VSCO Membership (previously X), the subscriptions product

  • VSCO Connect, a platform for brands to engage creators for original work

  • Discovery, which introduced in-app exploration

  • Community features and improvements